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Borja leads Stoker's visual direction work across film, television and streaming — defining how a project should be seen before it becomes a campaign. His work sits upstream of the poster: shaping the concept, tone and positioning that producers and platforms use to sell a project, and that later guides everything from pitch decks to final key art.

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Since founding Stoker in 2013, he has directed the visual identity of projects for Atresmedia, Bambú Producciones, WPP and other leading producers and agencies — work that spans sales dossiers, campaign direction and key art for theatrical and streaming releases. His poster for Waldo (Dada Films) was a finalist for the 2024 Cruz Novillo Award for Best Spanish Film Poster, presented by Cinemanía.